3 Key Priority Areas in Website Design

Today, running a business without a website is like winking at a girl in the dark. The reason is that customers rely heavily on the internet for virtually everything. Therefore, the best way to get your business out there is to build a website. That said, your website should be exciting and engaging to attract traffic. It is the reason you should pay close attention to its design. Noteworthy, website design is subjective, and what one person likes might be hideous to another. Nonetheless, certain aspects cut across the board when it comes to website design. Read on for website design tips, which enhance conversion and bounce rate.

Prioritise Speed 

When customers visit a website, you have a very short window to convince them to stay longer. Unfortunately, most websites struggle in this area because of slow speeds. If your website is slow, the chances are high that clients will not stick around any longer than they should. Moreover, there is always another website a click away with the same information and that is highly responsive. Furthermore, search engines also consider website load speeds in their rankings, which is crucial to your listings. Therefore, be sure to tell your website development company to prioritise speed during the design phase.

Prioritise Scrolling Over Clicking 

It is natural for businesses to present as much information as possible for clients. However, there are different ways of presenting the data, for instance, compressing it into sliders and accordions accessible via links. Unfortunately, the approach only leads to excessive clicking, which can get tiring. Therefore, what other option do you have if you cannot adequately summarise the information on your website? The best alternative is simple, and it involves putting everything in one lengthy page. The reason is that users prefer scrolling to clicking, which might explain why user-interfaces of most social media sites prioritise infinite scrolling.

Prioritise People in Pictures

Humans have an innate desire to connect with other people. That is why using pictures with people's faces is always a good idea in website design. Not only do the images give your page a human side, but they also help direct attention. An excellent example regards the about page, where most businesses tend to use more text than pictures. If you change your landing page from text-based to photo-based, the chances are high that customers will stick longer. While people's photos are effective, you must avoid using stock photos at all costs because people tend to tune generic pictures out.

For additional tips, contact a local or online website design service.

About Me

Sharing Technology With Kids: Ideas, Tips and Parental Concerns

Hi, my name is Tanya, and when I first had kids, I restricted their screen time heavily. As they got older, they started arguing, pointing out how much they learned while watching TV and how their shows were largely more educational than many of the storybooks we read. At the same time, I begin to do some research on the role of technology in kids' lives, and I learned that the issue is not as black and white as I first thought. Now, my kids use tech freely, and my twelve-year-old just built his first computer. It lets him game for far less money than we would have spent on a new desktop. I love to write, so while my kids play, I thought I'd start a tech blog for sharing tech with kids. Enjoy and thanks for reading.