Today, running a business without a website is like winking at a girl in the dark. The reason is that customers rely heavily on the internet for virtually everything. Therefore, the best way to get your business out there is to build a website. That said, your website should be exciting and engaging to attract traffic. It is the reason you should pay close attention to its design. Noteworthy, website design is subjective, and what one person likes might be hideous to another. Nonetheless, certain aspects cut across the board when it comes to website design. Read on for website design tips, which enhance conversion and bounce rate.
Prioritise Speed
When customers visit a website, you have a very short window to convince them to stay longer. Unfortunately, most websites struggle in this area because of slow speeds. If your website is slow, the chances are high that clients will not stick around any longer than they should. Moreover, there is always another website a click away with the same information and that is highly responsive. Furthermore, search engines also consider website load speeds in their rankings, which is crucial to your listings. Therefore, be sure to tell your website development company to prioritise speed during the design phase.
Prioritise Scrolling Over Clicking
It is natural for businesses to present as much information as possible for clients. However, there are different ways of presenting the data, for instance, compressing it into sliders and accordions accessible via links. Unfortunately, the approach only leads to excessive clicking, which can get tiring. Therefore, what other option do you have if you cannot adequately summarise the information on your website? The best alternative is simple, and it involves putting everything in one lengthy page. The reason is that users prefer scrolling to clicking, which might explain why user-interfaces of most social media sites prioritise infinite scrolling.
Prioritise People in Pictures
Humans have an innate desire to connect with other people. That is why using pictures with people's faces is always a good idea in website design. Not only do the images give your page a human side, but they also help direct attention. An excellent example regards the about page, where most businesses tend to use more text than pictures. If you change your landing page from text-based to photo-based, the chances are high that customers will stick longer. While people's photos are effective, you must avoid using stock photos at all costs because people tend to tune generic pictures out.
For additional tips, contact a local or online website design service.
