If you have a website, you need content management. Content management means managing your documents and media through an intuitive interface, creating and editing pages with simple tools, organising assets in folders for easy access, and managing versions of your files. Content Management is about control: the ability to go back and make changes to your site quickly and easily.
The term "content management" is often used interchangeably with "web content management," which is a bit confusing. The distinction is that web content management (WCM) is one type of content management. Web content management focuses on the marketing aspect of website content — creating compelling pages to drive traffic, conversions, sales, subscriptions, or whatever your goal is for visitors to your website.
Here are four things to look for in a content management system.
1. A Content Management System That Is Easy To Use
Find a CMS that's intuitive and doesn't require training or knowledge of coding languages. Your CMS should allow you to build new pages and edit existing ones with ease and flexibility. You should be able to apply updates as needed, such as adding or deleting text and photos, changing layouts, etc. You should also be able to create new pages for new blog posts and other content in no time.
2. A Content Management System That Is SEO-Friendly
Search engine optimisation (SEO) is essential for any website; without it, a site could be rendered invisible on search engine results pages like Google — where most people first find information online. A good CMS will allow you to not only add text using keywords important to your business but also include relevant images.
3. A Content Management System That Offers You Business Automation
The best website content management systems will allow you to do this by automating certain functions of your business. For example, with the right CMS, you should be able to:
- Easily create new pages on your site
- Make automatic backups of your site
- Have automated SEO tools and settings
- Automatically apply image enhancements and optimisation settings
These are just a few of the many automation capabilities that come with a modern content management system with business automation. The more tasks you can automate, the more money and time you'll save in the long run.
4. A Content Management System That Offers Compatibility
You want a CMS that is compatible with your existing systems. It would be frustrating to find out that your new content management system won't integrate with the rest of your systems, particularly if they're old or difficult to replace. Make sure that the CMS you choose will be compatible with your existing software, operating systems or any other systems you might need to use it with.
As a business owner, you're likely always looking for ways to cut costs and increase productivity. After all, if you can improve these areas of your business, then you'll be able to reinvest that money in areas that need it most. The best website content management systems will allow you to do this by automating certain functions of your business. For more information on business automation, chat with a friendly staff member today.
